Waterloo Hollow

Welcome to Waterloo Hollow Country Outpost & Mercantile Where the road slows down and the countryside invites you to stay awhile.

Nestled in the Driftless Area of northeast Iowa, Waterloo Hollow is a growing country outpost and mercantile created for people who appreciate quiet places, scenic drives, and authentic rural experiences. Whether you're exploring the backroads, casting a fishing line, hiking nearby nature trails, or simply looking for a peaceful stop, Waterloo Hollow offers a genuine country welcome. Browse our mercantile featuring farm-raised Black Angus beef, locally sourced meats, handcrafted goods, and unique finds while enjoying the beauty of the surrounding countryside. 

As Waterloo Hollow continues to grow, visitors can follow the progress of our pavilion and future gathering spaces designed for relaxing reconnecting, and enjoying the outdoors. Bring a picnic basket, a favorite book, a sketchbook or paintbrush, binoculars for birdwatching, a camera, a lawn chair, water shoes, or simply your curiosity. Come watch the cattle graze, listen to the birds, breathe the fresh country air, and enjoy a slower pace of life. Whether you're traveling alone, spending time with family, or discovering northeast Iowa with friends, Waterloo Hollow is a place to slow down, make memories and return to season after season. 

Take the quieter road. A country welcome is waiting.