Expanding Your Business’s Brand

February 6, 2018

Marketing Illustration Branding is a key component of a business’s recognition and reputation. The use of names, symbols and designs can help customers and clients identify your company’s products and services. Branding can build an expectation about a company’s products and can encourage the company to maintain or exceed that expectation, thus, bringing better products and services into the market place.

Expanding your brand is an essential marketing strategy to improve your business’s success and status. There are several marketing activities that you can establish, enhance or maintain to advance your overall branding outlook.

Tourism Consultations Offered Throughout Iowa

February 6, 2018

Professional Development Tour on FarmIowa tourism is a growing business. According to 2016 research released by the Iowa Economic Development Authority, state tourism revenues exceeded $8 billion, with communities and businesses across the state trying to carve out a piece of the pie for themselves. Iowa State University Extension and Outreach is ready to help. Tourism specialist Diane Van Wyngarden serves all 99 Iowa counties. 

Agritourism - Reaching Out to A Potential Market

November 15, 2017

There is a growing Latino and Hispanic presence in Iowa. With regard to the business model of Agritourism, is it a potential market that hasn’t been capitalized on? Many Latinos originate from a rural setting. Capitalizing on the niche market opportunity to help Latinos reconnect and acquaint their younger generation to their heritage can be done with the help of a Value Added Producer Grant (VAPG). To learn more click here. 

AgMRC Resources for Agritourism Destinations

November 15, 2017

Screen shot of AgMRC websiteOne of our main goals for the Visit Iowa Farms Program, and all of Iowa State University Extension and Outreach, is to help connect your needs with Iowa State University research and resources to help you make sound business decisions. The Visit Iowa Farms Program is a project of ISU Extension and Outreach Value Added Agriculture Program. The Agricultural Marketing Resource Center (AgMRC) is also housed under the ISU Extension and Outreach Value Added Agriculture Program umbrella. AgMRC is a national information resource on value added agriculture and has a wealth of resources that are useful to your farm and agritourism businesses. Click here to learn about a few of our favorites.

How to Use Facebook Effectively to Improve Your Business

November 15, 2017

Screen shot of Visit Iowa Farms Facebook pageGoogle is primarily the first place people look to find information about a business or company. One of the first links to appear is the Facebook page. Facebook is the primary social media platform that is used to promote a business, so it is important to keep your information up-to-date. Here are five tips to help you maintain the performance of your Facebook page. 

Marketing Tips

October 24, 2017

Utilize these tips to improve the marketing strategy for your business or agritourism destination. 

Safety Protocols- A Must for Agritourism Destinations

October 24, 2017

Little boy feeding a goat Whether you are gearing up for a busy fall season or are open other seasons of the year, it is always a good time to be thinking about safety on your agritourism destination. Establishing proper safety protocols can help ensure that you are doing all you can to protect the visitors on your destination.

Celebrate Agritourism During National Travel and Tourism Week

October 24, 2017

wine glassesAgritourism is a growing contributor to the travel and tourism sectors of the Iowa economy, with 275 farms reporting more than $4.3 million in total agritourism and recreational services income, according to the 2012 USDA Census of Agriculture. May 7-13 is National Travel and Tourism Week and there are a myriad of ways to take part in agribusinesses across the state

Farm Business Used FSA Loan Opportunity to Startup

October 20, 2017

KiogreenThe Iowa State University Extension and Outreach Value Added Agriculture Program (VAAP) has teamed up with the USDA Farm Service Agency (FSA) to create outreach and education about financial assistance through FSA Programs. With the help of a FSA microloan, KoiGreen Produce and Pond Supplies was able to startup their business as well as purchase many necessary items for their pond. 

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