Decorative graphic of computer.

Branding is a key component of a business’s recognition and reputation. The use of names, symbols and designs can help customers and clients identify your company’s products and services. Branding can build an expectation about a company’s products and can encourage the company to maintain or exceed that expectation, thus, bringing better products and services into the market place.

Visit Iowa Farms Facebook page.

Google is primarily the first place people look to find information about a business or company. One of the first links to appear is the Facebook page. Facebook is the primary social media platform that is used to promote a business, so it is important to keep your information up-to-date. Here are five tips to help you maintain the performance of your Facebook page. 

Child holding out food in hands to a goat.

Whether you are gearing up for a busy fall season or are open other seasons of the year, it is always a good time to be thinking about safety on your agritourism destination. Establishing proper safety protocols can help ensure that you are doing all you can to protect the visitors on your destination.

DIY hand washing station.

Having hand washing stations around your farm will help protect your visitors from getting sick, which in return will protect you and your farm.

Marketing plan concept design.

Marketing Tips

Utilize these tips to improve the marketing strategy for your business or agritourism destination. 

Vegetable being grown for a Koi Pond at KoiGreen in Ogden, Iowa.

KoiGreen was able to start its business and purchase many necessary items for its pond thanks to an USDA Farm Service Agency microloan. The Iowa State University Extension and Outreach Value Added Agriculture Program works with farmers to provide information and education about financial assistance available through FSA programs.